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    <lastmod>2025-06-26</lastmod>
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    <loc>https://www.exoconsulting.net/contact-us</loc>
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    <loc>https://www.exoconsulting.net/about</loc>
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    <lastmod>2021-06-10</lastmod>
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      <image:title>About - ExoConsulting Mission</image:title>
      <image:caption>Provide representation and business insights for client success on and off track.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1607802749691-651TNX9KI8RKE28ZZ220/ExoConsulting+scoring+tower%2C+Racing%2C+NASCAR</image:loc>
      <image:title>About - Who is ExoConsulting?</image:title>
      <image:caption>Dr. Aaron Studwell is a scientist with a passion for motorsports. After completing his doctoral work, Dr. Studwell launched ExoConsulting as a way to further his research and book writing. In late 2020, Ms. Stevie Thompson joined the company to bring her marketing insight and artistic flair to engage our client base. Through the latter half of 2020, ExoConsulting’s mission changed, as did our business direction. Rather than stray off the new path before us, we embraced the new destination: the motorsports sector. Dr. Studwell’s nineteen seasons of providing weather support to the NASCAR community built his reputation as an effective communicator with a passion for the sport and the people in it. To learn more about the ExoConsulting team, click the button below.</image:caption>
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      <image:title>About - Founding Partners</image:title>
      <image:caption>It all begins with an idea. But it’s never that simple - it’s the inspiration that you get from your friends and business partners. And especially friends that are your business partners. And most certainly, family! ExoConsulting is proud to support these companies - Our Founding Partners - Follow through to the link below and learn about them and our other partner companies.</image:caption>
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  <url>
    <loc>https://www.exoconsulting.net/media</loc>
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    <lastmod>2021-05-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1590635970807-LHSSJGHMEZCDG66HZSEY/ExoConsulting%2C+Print+Media%2C+Houston+Business+Journal%2C+Geophysical+Research+Letters</image:loc>
      <image:title>Media - Print Media</image:title>
      <image:caption>Dr. Studwell has been featured in news media outlets covering an assortment of topics, from the impacts of weather on energy commodity markets to seasonal patterns of winds and storms on Saturn. His interviews, research, and insight have been featured in publications ranging from the Houston Business Journal to the scientific journal, Geophysical Research Letters.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1589997509622-A17OPLUWU5V8090EE3R1/ExoConsulting%2C+Multimedia%2C+Weather+Channel%2C+Lapped+Traffic</image:loc>
      <image:title>Media - Multimedia</image:title>
      <image:caption>Dr. Studwell’s multimedia work encompasses television, radio, and podcasts, including the Weather Channel, CNBC’s Squawk Box, Houston morning drive-time radio, Fox 26 News (KRIV-TV) Hurricane Briefings, and the Lapped Traffic Podcast.</image:caption>
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      <image:title>Media - Conference Presentations</image:title>
      <image:caption>Dr. Studwell has presented at numerous scientific and technical conferences, as well as corporate speaking events. These have included the American Meteorological Society’s National Conference, meetings of the American Geophysical Union, and presentations at the New York Mercantile Exchange. His engaging manner and passion for research and content make him an ideal presenter tailored to any audience.</image:caption>
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  <url>
    <loc>https://www.exoconsulting.net/insights</loc>
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    <lastmod>2025-08-31</lastmod>
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    <loc>https://www.exoconsulting.net/diversity</loc>
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    <lastmod>2021-05-27</lastmod>
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    <loc>https://www.exoconsulting.net/partners</loc>
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    <lastmod>2021-07-31</lastmod>
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      <image:title>Partners</image:title>
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      <image:title>Partners</image:title>
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      <image:title>Partners</image:title>
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      <image:title>Partners</image:title>
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      <image:title>Partners</image:title>
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      <image:title>Partners</image:title>
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  <url>
    <loc>https://www.exoconsulting.net/nascar</loc>
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    <lastmod>2021-05-27</lastmod>
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      <image:title>NASCAR - July 2020: ExoConsulting to be an associate sponsor with Go Fas Racing.</image:title>
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  <url>
    <loc>https://www.exoconsulting.net/staff-bios</loc>
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    <lastmod>2025-06-19</lastmod>
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  <url>
    <loc>https://www.exoconsulting.net/go-the-distance</loc>
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    <lastmod>2023-10-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1608053636397-6FJCF20WVHAF5ZCMFFGI/Stevie+Thompson%2C+Marketing%2C+Social+Media%2C+Coordinator</image:loc>
      <image:title>ExoConsulting Goes the Distance…and Then Some - 21st century marketing &amp; social media</image:title>
      <image:caption>Welcome to 21st century marketing and social media! You’re “too old” for TikTok, Instagram confuses him, Twitter frustrates her, and Facebook algorithms are a mystery. How do you promote and grow your business when so much of today’s marketing involves a learning curve?</image:caption>
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  <url>
    <loc>https://www.exoconsulting.net/year-in-review</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2021-05-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1609220205315-MLI6SK1C4FRN3RK2A608/2020+finish%2C+2021+start</image:loc>
      <image:title>ExoConsulting: Year in Review - As we approach the end of 2020, people often express their desire for a better 2021. While I generally agree that 2020 lacked any sense of subtlety or finesse, it was not without positives. This article documents the positives and negatives that I experienced through 2020 in both my personal and professional life. I hope that this article reminds you that while every day may not be good, there is good in every day.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1609219873962-Y4JKWK9T3XPQNELZYE6O/2010%2C+Great+White+Storm%2C+Cassini%2C+Saturn</image:loc>
      <image:title>ExoConsulting: Year in Review - The University of Houston story doesn’t end there; all graduation ceremonies were postponed indefinitely. Ironically, the day before this decision was announced, I received my cap and gown in the mail. To date, I have not even opened the box. Someday, I may walk across the stage; more importantly, I am Dr. Aaron Studwell.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1609222065180-QEJ1R6QRFPB8U1DYKNSF/World+Climate+Service%2C+ExoConsulting%2C+partnership</image:loc>
      <image:title>ExoConsulting: Year in Review - Business Grows</image:title>
      <image:caption>In early June, even before ExoConsulting was incorporated, I had received a note from a fellow meteorologist wanting to talk about a business opportunity. His company was trying to make in-roads to the energy meteorology sector with their long-range forecasting products and tools, the World Climate Service. While he knew that I had extensive experience in this sector, he didn't know that I had started ExoConsulting. Within a month, an agreement was signed and I had my first client.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1609227107711-4MBJDW6FBRQKSU507ZLA/ExoConsulting%2C+GoFas+Racing%2C+Corey+LaJoie</image:loc>
      <image:title>ExoConsulting: Year in Review - After nearly two decades in and around racing, it was time to take a large role in the motorsports community. By early December, we had a revamped website, a new category of services offered: Motorsports Consulting, and a new mission: “Provide technical expertise and business insights for client success on and off track.” What’s next for ExoConsulting?  I dare not forecast that, but we will release an article detailing our 2021 goals next week.</image:title>
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  <url>
    <loc>https://www.exoconsulting.net/exoconsulting-2021-goals</loc>
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    <lastmod>2021-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1609866257783-1SLDFN1SNJCF2ANEJW4X/2020+gives+way+to+2021</image:loc>
      <image:title>Our Ongoing Mission: ExoConsulting’s 2021 Goals - In our last article, we looked at ExoConsulting’s 2020 successes and setbacks. These lessons also apply as we move forward in 2021. To be successful, we’ve defined four major goals</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1609865281704-SW5PST6GCPLOGO2JEDQV/RaceWeather%3A+The+Next+Generation</image:loc>
      <image:title>Our Ongoing Mission: ExoConsulting’s 2021 Goals - RaceWeather: The Next Generation RaceWeather is the weather forecasting arm of ExoConsulting and is going into its 19th season supporting NASCAR’s top three series. ExoConsulting’s first goal is to launch an updated RaceWeather website before the Busch Clash at Daytona on February 9. We are very excited with the path that RaceWeather is on and everything that it will become to the world of racing.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1609865858377-GXJ92WXUU0SRJC2Q9PA0/Reflections+from+the+Academy%2C+Star+Fleet+Academy%2C+San+Francisco</image:loc>
      <image:title>Our Ongoing Mission: ExoConsulting’s 2021 Goals - Reflections from the Academy</image:title>
      <image:caption>From the beginning, ExoConsulting struggled to be a thought leader. We tried to cover too many topics and underestimated the amount of time it requires to produce material. Subsequently, our focus was narrowed to focus on my background in motorsports, meteorology, and the business of both. The content we write based on private sector experience, coupled with academic knowledge and research, has proven more popular with readers. ExoConsulting’s second goal for 2021 is to publish 24 articles (6 per quarter) on the website. Through building our readership and increasing website traffic, we hope to grow our client base, contributing to our fourth goal of increased year-on-year revenue.</image:caption>
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      <image:title>Our Ongoing Mission: ExoConsulting’s 2021 Goals - Epilogue</image:title>
      <image:caption>During the month of December, we shared a six-month snapshot of the company in our Winter 2020 Newsletter. Then we looked back at the challenges that both ExoConsulting and I faced in 2020 with the Year in Review article. The weather stops for no one and motorsports are scheduled to resume. ExoConsulting was founded during a tempest, giving us unending resolve and a vision for the future. We invite you to follow us on social media and watch us grow.</image:caption>
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  <url>
    <loc>https://www.exoconsulting.net/wrn-ambassador</loc>
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    <lastmod>2021-03-14</lastmod>
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      <image:title>ExoConsulting – Weather-Ready Nation Ambassador</image:title>
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  <url>
    <loc>https://www.exoconsulting.net/gift-cards</loc>
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    <lastmod>2023-10-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1611544629985-W5FJNRVJ9GF8CLKWMXCH/ExoConsulting%2C+Gift+Card%2C+NASCAR%2C+eNASCAR%2C+eRacr%2C+Landon+Cassill</image:loc>
      <image:title>ExoConsulting – Gift Cards</image:title>
      <image:caption>Wondering what to give the person who has it all? How about a driver or team sponsorship in NASCAR? Or sponsor an iRacing race, promoted and organized by the premiere eSports company, eRacr? Need weather consulting with our RaceWeather experts? We have that too! ExoConsulting is now offering gift cards ranging from $25 to $250,000. That will get you a multi-race deal in the Cup Series – We can make that happen!</image:caption>
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  <url>
    <loc>https://www.exoconsulting.net/forensic-meteorology</loc>
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    <lastmod>2021-03-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1611630400905-4D0YHQY99L78G4T1WTIT/Norman%2C+Oklahoma%2C+Storm%2C+Severe%2C+Winds</image:loc>
      <image:title>What is Forensic Meteorology? - Forensic Meteorology - Oklahoma Wind Storm, August 2019</image:title>
      <image:caption>During the evening of August 26, 2019, I experienced the strongest (non-tropical) storm in my twenty-plus years as a meteorologist. Having moved to Norman, Oklahoma earlier that summer, I missed the bulk of the severe weather season – this storm would more than make up for it. It was a warm morning, and with forecast highs approaching 100°F, a stormy night was forecast with a slight to enhanced risk of storms forecast by the Storm Prediction Center across portions of Oklahoma.</image:caption>
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      <image:title>What is Forensic Meteorology?</image:title>
      <image:caption>This event was driven by a cold front advancing into Oklahoma and a mid-level trough across the central Plains. At 5:00 PM CDT (all times are CDT), a Severe Thunderstorm Watch was issued for central and northeast Oklahoma with a risk of wind gusts up to 75 mph, hail up to 2.5 inches, and a few tornadoes. The panoramic picture taken around 7:45 PM shows the top of that storm over 80 miles away, at an altitude of 60,000 feet. The line of storms moved into the Oklahoma City metro area around 10:00 PM and the southern suburb of Norman by 11:00 PM.</image:caption>
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      <image:title>What is Forensic Meteorology? - Forensic Meteorology - Flooding in Southeast Texas, October 1994</image:title>
      <image:caption>In October 1994, I lived in Tomball, Texas, a northern suburb of Houston, working on my Masters at Texas A&amp;M.. On the weekend of October 15, the remnants of Hurricane Rosa (from the East Pacific basin) began to overrun a warm front extending along the Texas Gulf coast. As upper-level moisture streamed in and the warm front persisted, rain fell across southeast Texas through October 18. An average of 19 inches fell across</image:caption>
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      <image:title>What is Forensic Meteorology?</image:title>
      <image:caption>the region in this four-day period with one gauge reporting 21 inches of rain in a 24-hour period. By October 20, the situation for those near Highlands, Texas, went from bad to worse. A pipeline crossing the San Jacinto River north of I-10, was subjected to a river flow that it was not designed to handle. A segment of gasoline and fuel oil pipelines that were originally on the riverbanks were now exposed due to erosion. The continuing impact of the floodwaters severed the pipes, releasing flammable contents into the river. As these flammables mixed into the floodwaters, they made their</image:caption>
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      <image:title>What is Forensic Meteorology?</image:title>
      <image:caption>way into a flooded home downstream. A pilot light ignited the volatile air and set the river on fire. This backlit up river to the pipeline, which continued to burn for days. After graduating from Texas A&amp;M University in 1995, I joined Source Environmental in Houston, where I had the opportunity to use my engineering and atmospheric science experience. It was also my first chance to work for environmental justice, representing residents in a lawsuit against Colonial Pipeline. This work included engineering calculations to estimate the volume of</image:caption>
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    <loc>https://www.exoconsulting.net/unbroken</loc>
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    <lastmod>2021-05-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1618368134046-DWJHC24SNMNBK1GGVDIW/Stevie+Landon.jpg</image:loc>
      <image:title>Unbroken</image:title>
      <image:caption>I have always been a society statistic of some sort. I was born to unwed parents. I became a mom my junior year of high school. By the time I turned 20, I learned I was mom to a child diagnosed with autism. I had no idea what I was going to do. At the time, I didn’t know how common autism was. I just knew I was more terrified for my child than I had been before. At first I blamed myself, thinking it was something I had done during my pregnancy, given that I had hidden it until I was 21 weeks along. Fortunately, the doctor reassured me that it’s just something that happens. I spent the next few months finding my child the specialists he needed to be “normal”: speech therapist, nutritionist, psychologist--all the help one considers when trying to “fix” a child. I did my best to be a conscientious parent. I attended all his parent-teacher conferences at school, made sure his needs were met, got his eating habits to expand little by little, had his shots up to date, hearing and eyesight checked every appointment—things every parent would do for their child to ensure health and well-being. In fact, it wasn’t until this year that I even told him he was on the autistic spectrum. I felt as if telling him would make him feel like he’s unusual and out of place, and he’s never out of place. He is exactly how he was meant to be. Being the mom of an autistic child has had its difficult times, I admit. When he was younger, we had pillows around the house for when he had a fit. He’d slam his head on the tile, almost making us have to get him a helmet before he suddenly grew out of it. We had wet wipes in bulk due to him not liking having anything on his hands. He’d cry in fear almost at the sight or touch of things on his hands. Headphones were our best friend when traveling because sound seemed much louder to him than to others (air travel was particularly challenging).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.exoconsulting.net/mha-2021-pt2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1622347610131-T038P52WWYQ4B58SA0KX/6a06db3a-personal-vlog-youtube-thumbnail-2021-03-28t192333.043.jpg</image:loc>
      <image:title>Mental Health Awareness, 2021, Part Two</image:title>
      <image:caption>Conversely, Dr. Studwell provides candid perspectives. “To me, there is a context to his quote that is important and can continue the discussion from there,” Dr. Studwell said. “Verstappen said he would not admit any struggles with mental health (publicly) because he wouldn’t want his opponents to take advantage of it. I don’t think there is anything wrong to say we are weaker when we are struggling with mental health issues. It’s not different to saying I have a broken arm, that arm is weaker. We also say, we want to be stronger day to day when we have our struggles with mental health.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1622348813384-QXVFS88MSSJQEQM00C75/Aaron+Studwell%2C+Weather+Insight%2C+Research</image:loc>
      <image:title>Mental Health Awareness, 2021, Part Two</image:title>
      <image:caption>“I have been more open with my mental health struggles, both with those around me and on social media,” he said. “At times, I am still reluctant to share those issues because on social media, my outward-facing persona is my company, my brands. People can and do go through social media histories for an ‘ah-ha’ or a ‘gotcha!’ But if someone doesn’t want to work with me because of my history or even current mental health struggles, then I don’t think I would want to work with them either. “By understanding the struggles that our friends, peers, those around us are facing, the demons they’re fighting, I think we reduce the stigma and people don’t have to hide it. By being able to openly discuss it, I think it helps the person who is suffering to not feel isolated, uncared about, or unwanted.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1622349402025-QOL3304ABJZK2UG00J3K/2051-michigan-champions.jpg</image:loc>
      <image:title>Mental Health Awareness, 2021, Part Two</image:title>
      <image:caption>“Being ‘PhDone’ took pressure off me,” he said. “But having a startup put it right back. I started a meditation app and it’s a personal goal to finish work by a certain time at night. I try to give myself more me-time though I am rarely successful. “One huge benefit that has come out of the pandemic is a Michigan Football alumni group, For Those Who Stayed, has organized a weekly video call. There are occasionally invited speakers about physical and mental health issues, then an open period where we can share our victories of the week and if we are struggling. It is a non-judgmental group of friends and teammates where we can openly share what’s going on in our lives. I also know that if I am having a bad time, I have people I can call.” Much like the country seeing the light from the long dark tunnel of the COVID-19 pandemic, Dr. Studwell expressed optimism with the stigmas surrounding mental health breaking down as he continues to use his platforms.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.exoconsulting.net/exoconsulting-partners-with-nepris</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/9b2f3c35-fa3c-49bb-8c85-622529791bec/Nepris_Logo.jpg</image:loc>
      <image:title>ExoConsulting Partners with Nepris</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/1617595218267-3OAADL3UKDYQVN08UZUW/Primary%2BEC%2Blogo%2BWhite%2Bbkgd.jpg</image:loc>
      <image:title>ExoConsulting Partners with Nepris</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.exoconsulting.net/elevate-your-outdoor-comfort</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb846a24623e87a4a9d2462/8b6a7216-3c24-41a9-9c31-56a96637c039/Outdoor+Comfort+1.jpg</image:loc>
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